Why do you need to include an engagement strategy in your social media plan?

Planning helps us to carry out situation analysis, set specific goals, identify tactics and set up a framework to evaluate the outcomes of our actions. Focusing on performance is important.

Social networking is no exception in this situation, so it is important to have a plan and a strategy before any action can be taken.

Social media preparation means, therefore, the development of a comprehensive list of acts, the concept of goals and objectives that we want to accomplish when carrying out activities related to social media. All of this should be followed by a thorough review.

However, there is no successful social media plan without a plan. If you don't have a simple plan for your social media marketing activities, you're likely to miss out on getting any results.

A successful social media strategy takes into account all that is applicable to your brand and its presence on social networks: your target audience, the best communication platforms for your company, concepts, goals and suitable content formats for each social network and personal profile, essential tasks and recommendations for your social media team, and potential ways to optimize reach and analysis.

Companies need to get Social. Social media engagement tracks public sharing, likes and feedback on the social media efforts of an online company. The engagement has traditionally been a common metric for measuring social media success but does not generally translate into sales.

Businesses focused on building their social media engagement will benefit from improved marketing reach and ROI, and greater brand recognition that makes it easier to attract new customers. They can also create a strong reputation by engaging with their customers. It's one way to prove that they care for the customers who pay for their goods and services. If your audience is interested, they care about what you're talking about right now.


In my view, one of the best ways to increase social media engagement is to create a strong, loyal and dedicated community around your brand! You don't need a lot of money; you just need to be involved and create relationships without being spammy.

Below is a list of good practices that may help you create a community around your brand.

  1. Find the sites where your target audience is active-set up a website, g+ profile. Yahoo, Instagram, Snapchat or Twitter. But choose wisely and be there where the audience already is to reach them instead of burning time and trying to get them there.

  2. Do a webinar or a live session - it’s always good to give something to your audience. They will repay with love, shares, and engagement. Also, it lets you create your own personal brand as an expert.

  3. Implement social buttons on your website and articles - it makes sharing so much easier, and people just like to use them. Use one of the available plugins.

  4. At the end of your blog posts and social media posts put some call to action and encourage people to share your posts.

  5. Show courtesy and always say thank you! Respond to each and every sharing of your content on the Internet. Like, comment, say thank you, engage in conversation. It's so simple, and let your readers know that you are so thankful for them and their opinions.

  6. Engage in online discussions related to your brand on the Internet. Share your expertise, make people like you, and share a connection to your posts. Share your posts and content relevant to your topic, it'll pay you back!

  7. Cooperate with other journalists, bloggers and experts. Find influencers in your niche, speak to them, engage them, work together. You will meet their audience this way and let them reach yours.


  1. Quantity: working hard as hell to get a lot of followers/fans. When identifying and targeting your true dialogist, you can easily turn your quality followers into clients.

  2. Content. It's not just about opening a Facebook fan page or twitter and writing random stuff all day for "Like" or "Retweet" users. It provides a new insight for people involved in your company to have a different understanding than traditional communication help would have conveyed.

  3. Engagement works on both ends. If you ask your followers a question, you want them to answer, debate, build movements in your group. But if one of your customers dares to criticize you or ask a touchy question: you have to give them an answer.

By avoiding these three major mistakes you’ll probably get something out of social media.

To sum this up, the key to social media is hard work, commitment and consistency. Growing the role of social media is an ongoing mission, and it requires a lot of time and effort. You're going to have to spend some time getting to know your audience and then spend time with them every day.

But if you don't have the time to execute the plan, you can employ a social media manager. Let your manager/assistant continue to work on it and engage your audience/followers.

If you want to speak to a specialist about a digital marketing strategy, contact us here

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