What is SEO? And why is it so important to apply to your business?

What is SEO?


SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It set rules for optimizing your website so that it can achieve higher rankings in search engines organic results and can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.


In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.


The above explanation may sound complex for the newbies to SEO, but in simpler terms, it is a way to expand your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.


The order by which the returning results are displayed is based on complex processes when you perform a search on Google (or any other search engine). These processes take a number of aspects into account to choose which web page should be shown in the first place, second place etc.


Millions of users per day are looking for solutions to their problems via search engines which makes SEO more important than ever. The communal of search engines users are more likely to click on one of the top 5 recommendations in the results pages (SERPS), so you need to make sure that you are on top spots to take benefit of this and increase visitors to your web site or clients to your online store.


It also expands the user experience and usability of a web site. Consistently existence in the top spots for the keywords the user is searching surges the web site’s trust. It also works with social advancement of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.


It is vital for the positive and slick running of a big web site. Websites with more than one author can profit from SEO in a direct and indirect way. Their direct advantage is a rise in search engine traffic and their indirect advantage is having a common outline to use before issuing content on the site.


If two web sites are marketing the same item, the search engine optimized web site is more likely to have more clients and make more sales. SEO can put you ahead of the race.




SEO is not a stationary process but rather an outline with guidelines and procedures. For ease, it can be broken down into 2 key phases:


On-site SEO: What rules to apply on your site to make it search engine friendly?


These are simple pinches you can apply to your web site and grow your search engine visibility. If followed correctly, these will also expand the usability and reliability of your website or blog.

In addition to the above strategies, the structure of a web site is also very important for SEO purposes.


If you seriously take into account these 2 factors i.e. web site structure and guidelines, then that’s all you need to do to help search engines trust your web site.

There is no need to spend more time than needed with on-site SEO. Neither you should over-optimize your website or blog because it can sometimes produce the opposite results.




Off-site SEO: How to promote your website or blog so that it can rank better in search results?


The other option to improve your website’s status position is by using off-site SEO method alongside the changes you can do to your website (on-site SEO) so that it ranks higher in the SERPs.

Search engines, in general, are trying to find the most important pages of the web to show those first when a user enters a search query.

The number of inbound links is one of the factors to determine the position a web page will appear in the results. They are a signal of trust and depending from where the links are coming, they can greatly affect your ranking position (either positively if the links are coming from well-known and trusted sites or negatively if they are paid links, article directories, link farms etc.).

Every web property must-have SEO. To sum it up, Search engine optimization or SEO is a way to enhance your website so that search engines will comprehend it better and give you higher rankings. It is vital since a good SEO method can drive more traffic to your website, blog or online store and increase more clients, make sales and fulfil your business purpose.

By following the search engines method of site evaluation and keywords. Then applying these qualities to a site. If done right you can literally dominate seasoned companies on specific platforms.




Do you need some assistance with your SEO? fill out an enquires form and we will get back to you.




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