What is TikTok?
TikTok is an app that is at its height of popularity and trend, garnering over 500 million active users a month on a global scale. A social media app that allows it’s users to record and share up to sixty seconds of video material; these videos can vary on the type of style the user chooses, for example, it could be used for montages, duets, comedy, magic tricks, dance and so much more, allowing it to reach a huge demographic which encompass both viewers and content creators. We are going to explore both the advantages of the TikTok app and the benefits of TikTok marketing.
1. The New Demographic
TikTok’s current success and popularity are very reminiscent of its social media predecessors Facebook and Snapchat. Facebook’s original demographic was aimed at students in college environments although later the platform had gained recognition amongst other age groups. Snapchat attempted something similar by succeeding in capturing a younger following initially, eventually appealing to adults in their twenties, thirties and now to a larger demo. Akin to its forerunners TikTok will eventually follow the same pathway, therefore it would be wise not to ignore the powerful platform it inevitably will become for business and marketing.
2. Great User Engagement
TikTok has unique delivery algorithms, thus resulting in much less effort on the user’s part and yet still managing to garner high levels of engagement. TikTok videos can go viral regardless of how new you are to the app or how much followers you have, you can become viral even with zero followers. A high 90% of TikTok users are using the app numerous times during their day, this allows the engagement to be greater. There are so many advantages of using TikTok and the benefits of TikTok marketing that it would be ridiculous to not grab hold of this opportunity for marketing your business.
3. Localisation Advantages
Another advantage of the TikTok app is localisation; this is when you can find creators from any location and produce community videos. TikTok is an app that is being used in over one hundred and forty countries, companies and businesses that function from multiple locations can simply create localised marketing campaigns and ads for TikTok in various languages for endorsements and campaigns.
4. Using as Own Branded Marketing Channel
Businesses can produce and create their own branded marketing channel on TikTok like YouTube before it, which is one of the many benefits of TikTok marketing. You can get your account verified through TikTok and use your platform to create branded videos that are helpful and have good TikTok commercial use, but please ensure that the content you upload is qualitative. You can upload your marketing videos and advertise your brand via the TikTok brand partnership.
5. How does TikTok Differ from other Applications?
We can see how the impact of TikTok app differs from other social media apps by contrasting them all. Take for example Snapchat and Instagram, both apps are focussed on uploading videos and photos in the form of publishing life stories; though Instagram goes a step further by giving you a platform to show your pictures and videos to your followers, in contrast to Snapchat which doesn’t do that, we can see this as an advantage and disadvantage of Snapchat.
In addition to that, both apps have three-dimensional animated masks that people can use to alter themselves aesthetically. Facebook, on the other hand, is more focussed on text-based content, though even now it is becoming more about photos and videos too. TikTok has gone a step further as it is trying to give users what they want, to allow users to express their creativity and emotions, but its main success thus far lies in that it has found its target audience and is going to be a force to be reckoned with its TikTok age demographic.