How to use a Mood Board to benefit your brand?


Who uses a Mood Board? Mood Boards also known as inspiration boards, are used, and practised in multiple disciplines. Some Mood Board examples you will have usually seen being utilised for Interior Design, in which the homeowners will visually see the style and ambience, which their new house will embody in design and décor.


In addition to this, Mood Boards are also commonly used in Fashion to point out current styles and trends. In principle, they are a gathering of inspirational components used by many to fully flesh out their ideas before initiating their actual project. Mood Boards are exceptionally valuable for building the aesthetic vibe of a website.







The Mood Board is deliberately casual, it allows the creator to start a basic outline and get constructive feedback before too much time is invested in something the client or individual does not want. Mood Boards are more than just a compilation of intriguing visuals, but rather they act as a vital shift between an initial concept and a first draft. The best way to think of Mood Boards is as a quick visual mock-up.


The Build a Strong Foundation

When your preliminary project has been set into action, creating an aesthetic mood board will enable you to determine the fundamentals of what the result could look like in the end. It is advantageous to have different types of mood boards that will bring out different aspects of the project, thus allowing you to provide a well-rounded aesthetic before initiating.




Clarify the Vision

You may have initiated your project with a clear vision, albeit once you’ve started focussing on other tasks and become consumed with other people in your team, it is very probable that you will easily forget your original intention and purpose of why you began your project in the first place. Hence why having a mood board on display is a great reminder of your original goal and intentions. Looking over your mood board daily can help enable you to better manage and make informed decisions towards your intended goal.





Collaboration is Easier

Mood Boards give you the opportunity to collaborate with your clients and cut down on wasted design time. There is nothing worse than putting forward a perfect design that was not the direction nor intention the client was hoping to go towards. You can easily communicate your idea in a meeting and discuss your concept, but the best way to convey your ideas is to visually show them to your client. You could design several different types of mood boards to give your client alternatives to select from.











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